Levi Strauss – American Icon or Another Media Insult?


The Levi Strauss Company has been making jeans since the 1870s. As a longstanding American icon, you think they would have clued in to their customer by now. I was looking around online because I am in the market for some new jeans (tired of what Kohl’s stocks at this point).  Well I came across this ad and corresponding pushback articles about it.


There is virtually no difference between the three model sizes depicted.  Apparently you have to wear high heels and your hair in a ponytail to fit into the jeans also ??? And it’s curious to me that diversity isn’t even represented here.

C’mon Levi Strauss, I know you make ’em in all sizes – it’s time to advertise them in all sizes.



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