Levi Strauss – American Icon or Another Media Insult?

Standard

The Levi Strauss Company has been making jeans since the 1870s. As a longstanding American icon, you think they would have clued in to their customer by now. I was looking around online because I am in the market for some new jeans (tired of what Kohl’s stocks at this point).  Well I came across this ad and corresponding pushback articles about it.

http://jezebel.com/5887244/for-levis-hotness-comes-in-small-small-and-small

There is virtually no difference between the three model sizes depicted.  Apparently you have to wear high heels and your hair in a ponytail to fit into the jeans also ??? And it’s curious to me that diversity isn’t even represented here.

C’mon Levi Strauss, I know you make ’em in all sizes – it’s time to advertise them in all sizes.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s